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Specialist people
for specialist work.

About us

Through IUM, we have access to existing insight data, a global network of local media and media competencies, as well as a rock-solid credit rating. And through Spring Group, we can combine media and platform insights into creative communication planning and automated execution that generate the leads you need.

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Double the expertise

As a collaboration between IUM and SPRING FAMILY, Waggle will give you double the expertise. With 300 employees, IUM is one of Denmark’s leading media agencies – and part of the global IPG Mediabrands group. SPRING FAMILY employs more than 250 people across the world and is recognized as one of Denmark’s leading advertising agencies.