Specialist people
for specialist work.

About us

Through IUM, we have access to existing insight data, a global network of local media and media competencies, as well as a rock-solid credit rating. And through Spring Group, we can combine media and platform insights into creative communication planning and automated execution that generate the leads you need.


Double the expertise

As a collaboration between IUM and SPRING FAMILY, Waggle will give you double the expertise. With 300 employees, IUM is one of Denmark’s leading media agencies – and part of the global IPG Mediabrands group. SPRING FAMILY employs more than 250 people across the world and is recognized as one of Denmark’s leading advertising agencies.